Rowe Casa, a leading organic wellness products brand, approached Alinea Collective for assistance in updating their Brand Guidelines and refining their Brand Strategy and Messaging. With 10 years of successful business operations and significant global growth, Rowe Casa recognized the need for having a cohesive branding resource to drive consistency and direction across their organization but didn’t have the time and resources internally to execute.
Alinea Collective facilitated branding workshops with Rowe Casa's marketing team, we developed a comprehensive Brand Strategy & Messaging Guide. This resource serves as a unified reference point for the company, its retailers, and global partners, enabling clear and effective communication of Rowe Casa's brand purpose and vision. By collaborating with Alinea Collective, Rowe Casa has been able to overcome internal time and resource constraints and create essential brand assets that support their continued growth.