Our Portfolio

Rowe Casa, a leading organic wellness products brand, approached Alinea Collective for assistance in updating their Brand Guidelines and refining their Brand Strategy and Messaging. With 10 years of successful business operations and significant global growth, Rowe Casa recognized the need for having a cohesive branding resource to drive consistency and direction across their organization but didn’t have the time and resources internally to execute.

Alinea Collective facilitated branding workshops with Rowe Casa's marketing team, we developed a comprehensive Brand Strategy & Messaging Guide. This resource serves as a unified reference point for the company, its retailers, and global partners, enabling clear and effective communication of Rowe Casa's brand purpose and vision. By collaborating with Alinea Collective, Rowe Casa has been able to overcome internal time and resource constraints and create essential brand assets that support their continued growth.

Services:
Brand Strategy
Brand Messaging
Brand Guidelines

Sheryl Wright founded Dare to Detour in 2017 to support women wanting to try solo travel and get off the beaten path with authentic retreat experiences around the globe. After years of building a strong Instagram following, her Dare to Detour Instagram account was hacked a month before an important retreat and threatening the success of her ability to fill it. Alinea Collective stepped in to swiftly provide her with a comprehensive Brand Strategy session and devised a new Marketing Plan that would allow her to continue promoting her retreats while revamping her online presence. Since then, we have worked closely with Sheryl, contributing to the strategic expansion of her business through several branding sessions. These workshops have paved the way for significant milestones such as adding new travel retreat offerings, the establishment of her personal brand presence on social media, the formation of a supportive marketing team, and the achievement of viral growth that now represents a vibrant online community of followers.

Services:
Brand & Marketing Strategy
Brand Messaging
Launch Support
On-going Marketing Strategy Sessions

Ellie, the owner of Genuine Ice Cream, had cultivated a beloved local ice cream shop in Bozeman, Montana, with an expanding wholesale component. After relocating the business to a new venue, Ellie was ready to expand her clientele for event catering and refine her email and social media marketing strategies. Alinea Collective initiated an audit of Genuine Ice Cream's event and catering processes and collaborated with Ellie to develop new, tailored catering packages that aligned with the size and scope of her clients' desired events. Through Monthly Marketing Strategy Sessions, we crafted a social media calendar with engaging content ideas and launched monthly email marketing campaigns to boost sales for custom orders.

Results from the very first email newsletter were overwhelmingly positive, and the templates empowered Ellie to continue creating these communications with ease. "Monthly marketing sessions were a game-changer for my business," Ellie remarked. By enhancing Genuine Ice Cream's marketing approach, Alinea Collective helped Ellie carve out new opportunities to grow her business and engage her customer base in exciting ways.

Services:

Marketing Strategy Support
Print & Collateral Design
Email Marketing Templates