GISELLE HICKS

Despite her accolades, 2023 was a relatively flat year for Giselle's studio. She realized that her brand, digital presence, and online customer journey were not up to par with the clientele she was now working with. It was time for a change. She took out a business loan and used it to sign up for the journey to rebrand her business and relaunch her website.

Our Approach:

We began with her values and mission as an artist and rebuilt her brand strategy. Revisiting these foundations allowed us to understand her purpose and make sure her visuals reflect as much through the process of updating her visual brand identity with a full suite of logos, custom fonts, icons, and colors. We also broke down her customer journey (for consumers and trade) to identify the touchpoints necessary for a seamless online experience during our website strategy. During her web design phase, we streamlined Giselle’s order processing, and how she updates her online shop and created a system of automating fulfillment. Finally, to prepare for launch, we designed, wrote, and created a system of email templates and email automation so that Giselle could share updates about her work and musings of ceramic art with ease.