Sheryl Wright founded Dare to Detour in 2017 to support women wanting to try solo travel and get off the beaten path with authentic retreat experiences around the globe. After years of building a strong Instagram following, her Dare to Detour Instagram account was hacked a month before an important retreat and threatening the success of her ability to fill it. Alinea Collective stepped in to swiftly provide her with a comprehensive Brand Strategy session and devised a new Marketing Plan that would allow her to continue promoting her retreats while revamping her online presence. Since then, we have worked closely with Sheryl, contributing to the strategic expansion of her business through several branding sessions. These workshops have paved the way for significant milestones such as adding new travel retreat offerings, the establishment of her personal brand presence on social media, the formation of a supportive marketing team, and the achievement of viral growth that now represents a vibrant online community of followers that continues to grow over 42,000.